Re-imagining the Web Portal

Commercial portals:

  • Yahoo
  • Excite
  • MSN
  • AOL
  • Excite
  • NBCi
  • Lycos


Non corporate portals

Usually subject oriented.  Topical or local directory plus forum or social network, news.

Portals were all about banner ads.  They wanted to keep you on site viewing new pages to get the banner reps.  Is their really a point for portals today without advertising?